SKIET SOCIAL — Company Introduction
SKIET SOCIAL ek digital marketing aur communication solutions company hai jo businesses ko unke customers tak pahunchane mein help karti hai. Hamara tagline hai: "Enhance Your Business" — matlab hum sirf service nahi dete, hum aapke business ko grow karte hain.
🔵 VISION: India ke har business ko digital communication ka faida dilana
🔵 MISSION: Affordable aur effective marketing tools provide karna
🔵 VALUES: Trust, Quality, Growth, Customer First
| # | Service | Short Description |
|---|---|---|
| 1 | WhatsApp Marketing (API) | Bulk messages, automated replies, broadcast via official API |
| 2 | Voice Call / OBD | Automated outbound voice calls for promotions aur reminders |
| 3 | IVR System | Interactive Voice Response — customer service ke liye press 1, 2... |
| 4 | RCS SMS | Rich media SMS with images, buttons, aur cards |
| 5 | SMS Marketing | Bulk SMS campaigns for promotions, OTPs, alerts |
| 6 | Digital Marketing | Social media, Google Ads, SEO, website services |
WhatsApp Marketing & Business API
WhatsApp Business API ek official tool hai jo companies ko apne customers ke saath bulk mein communicate karne deta hai. Ye normal WhatsApp se alag hai — ismein automation, chatbot, aur CRM integration hoti hai.
📱 Normal WhatsApp
• Ek time mein sirf 256 log
• Manual messages bhejne padte hain
• No automation possible
• Risk of ban
• No analytics
🚀 WhatsApp Business API
• Lakhs customers ek saath
• Automated replies & Chatbot
• CRM integration possible
• Official & 100% safe
• Full delivery analytics
- Text Messages — Promotions, offers, reminders
- Images & Videos — Product showcase, demo videos
- PDF / Documents — Brochures, price lists, proposals
- Buttons — Call to action: 'Buy Now', 'Call Us', 'Visit Website'
- Template Messages — Pre-approved fixed format messages
- Chatbot Flows — Automated Q&A for customer queries
💡 "Aapke paas 10,000 customers hain — kya aap unhe manually message karte ho?"
💡 "Hamara WhatsApp API se aap ek click mein sab ko message bhej sakte ho"
💡 "Open rate SMS se 5x zyada hai — 98% messages read hote hain"
💡 "Chatbot lagao — 24/7 customer queries handle hoti hain bina kisi ke"
Voice Call & OBD (Outbound Dialing)
Voice Call marketing mein hum ek pre-recorded audio message automatically hazaron logon ko phone karate hain. Isko OBD (Outbound Dialing) ya Robocall bhi kehte hain.
✅ Ek minute mein 10,000+ calls possible
✅ Regional language mein message — Hindi, Tamil, Bengali, koi bhi
✅ Delivery report milti hai — kitne ne suna, kitne ne nahi
✅ Low cost — SMS se bhi sasta pad sakta hai
✅ Elections, Events, Product launch ke liye best
- Political campaigns — Elections mein voter outreach
- Education — Fee reminder, admission campaigns
- Healthcare — Appointment reminders, health camps
- Real Estate — New project launch awareness
- E-commerce — Order updates, delivery notifications
- Finance — Loan, insurance premium reminders
Ek achha voice script 30–45 seconds ka hota hai. Structure yeh hona chahiye:
IVR System (Interactive Voice Response)
IVR ek automated phone system hai jo customer ko options deta hai. Jaise aap bank ka number dial karte ho aur sunate ho: "Balance janane ke liye 1 dabayein, complaint ke liye 2 dabayein..." — Yahi IVR hai.
🔧 IVR Ke Uses
• Customer Service Line
• Lead Generation (Missed Call)
• Feedback Collection
• Office Call Routing
• Product information helpline
💰 IVR Ke Benefits
• 24x7 available — bina staff ke
• Professional image banti hai
• Leads automatically capture
• Manpower cost bachta hai
• Multiple departments route kar sakte ho
1️⃣ Company advertise karta hai: "Miss call karo 7XXXXXXXXX par free demo ke liye"
2️⃣ Customer call karta hai — automatically cut ho jaata hai
3️⃣ System customer ka number capture kar leta hai turant
4️⃣ Auto SMS ya WhatsApp chala jaata hai instantly
5️⃣ Sales team ko lead alert aata hai — follow-up karo!
RCS SMS & SMS Marketing
SMS marketing India mein bahut effective hai kyunki har smartphone mein SMS aata hai — bina internet ke bhi. 98% SMS 3 minutes mein padhte hain.
| Feature | Transactional SMS | Promotional SMS |
|---|---|---|
| Use Case | OTP, bank alerts, delivery status | Offers, discounts, new products |
| Timing | 24x7 bhejna allowed | Only 9am–9pm allowed |
| DND Numbers | DND numbers ko bhi jaata hai | DND numbers pe nahi jaata |
| Example | "Your OTP is 4521" | "50% OFF sale aaj sirf!" |
RCS (Rich Communication Services) SMS ka future hai. Ismein aap images, videos, buttons, aur cards bhej sakte ho — bilkul WhatsApp jaise — lekin bina app ke!
- Interactive buttons bhej sakte ho — "Buy Now", "Get Offer"
- High quality images aur videos supported
- Business verified badge milti hai (trust badhta hai)
- Read receipts aate hain — pata chalta hai kisne dekha
- Android phones mein natively kaam karta hai
💡 "SMS boring lag raha hai? Ab bhejo branded messages with images aur buttons"
💡 "WhatsApp ke bina bhi rich media messages possible hain RCS se"
💡 "Customers aapka brand professionally dekhenge — trust automatically badhta hai"
Digital Marketing — Complete Guide
Digital marketing matlab internet ke zariye apna business promote karna — social media, Google, website, email, aur aur bhi bahut kuch. Aaj ke time mein agar business online nahi hai toh exist nahi karta.
1️⃣ Social Media Marketing — Facebook, Instagram, LinkedIn
2️⃣ Google Ads (PPC) — Pay per click advertising
3️⃣ SEO — Search Engine Optimization (free organic traffic)
4️⃣ Content Marketing — Blogs, videos, reels banake audience banana
5️⃣ Email Marketing — Newsletters, drip campaigns
6️⃣ WhatsApp & SMS Marketing — Direct customer communication
- Facebook & Instagram Ads — Targeted advertising based on age, city, interest
- Organic Posts — Regular content se brand awareness
- Reels & Stories — High engagement content format
- LinkedIn — B2B businesses ke liye best platform
- YouTube — Long form educational content
Instagram = Young audience (18–35) | LinkedIn = Professionals | Facebook = Mass market | YouTube = Education seekers
Google Ads = Jab koi Google mein kuch search kare, uske upar aapka ad dikhe. Ye intent-based advertising hai — log khud kuch dhundh rahe hain!
🌐 Website Mein Kya Hona Chahiye
• Clear service pages
• Contact form / WhatsApp button
• Testimonials / Reviews
• Mobile friendly design
• Fast loading speed
🎯 Client Ko Kyun Batayen
• 70% customers pehle website check karte hain
• Bina website ke client trust nahi karta
• SEO se free traffic aata hai
• Lead generation 24x7 hoti hai
• Competitors se aage rehna zaroori
Sales Training — Kaise Bechein?
Sales sirf product bechna nahi hai — Sales matlab kisi ke problem ko samajhna aur usse ek solution dena jo unki life easy kare. Jab client feel kare ki aap unki care karte ho, toh sale automatically hoti hai.
📌 RULE 1: Pehle SUNO — client kya chahta hai samjho
📌 RULE 2: Problem samjho — pain points identify karo
📌 RULE 3: Solution dikhao — apni service ko unke problem se connect karo
📌 RULE 4: Trust banao — data, examples, aur testimonials use karo
📌 RULE 5: Close karo — CTA clear rakho, hesitate mat karo
Call Handling & WhatsApp Communication
Pehla impression sabse zaroori hai. Call pe aapki aawaz hi aapki company hai.
- Pehla message short rakho — 3 lines se zyada mat likhna
- Greeting properly karo — 'Namaste [Name] ji' se shuru karo
- Voice note use karo jab explain karna ho — zyada personal lagta hai
- Images aur PDF bhejo — text se zyada trust banta hai
- After 24 hours reminder bhejo agar reply na aaye
- Kabhi bhi 'seen' pe ignore mat karo — ek soft follow up karo
30-Day Assessment Checklist
Training complete hone ke baad staff ko yeh sab pata hona chahiye. Har item check karo: